2 Website Tricks to Help Grow Your Business Online, for Free

Charles Westphal

When you start a new business, you have to do your best within certain constraints like budgets or resources available. Lucky for you, there are ways to grow your business multi fold without breaking the bank. All you need is a lot of dedication, effort, and imagination! Here are two proven tips that you can start using, to grow your business for free: 


 

1. Focus on delivering high-quality content

Whether you run a small business or a multi-billion dollar organization, you must make sure each piece of content you put out (blogs, social media posts, or even product descriptions) is of the highest quality. The best way of engaging with your audience is by sharing what they need- answers and information, in a way that keeps them wanting more. 

The content you put out must be easy to consume and readable. Try and avoid massive blocks of text, separate all your points with headers, and keep the language easy to understand and light. 


 

But what most people don't realize is, the quality of your content can also depend on other elements like your site speed, the layout of content, and more. 53% of website visitors abandon your site if it takes more than 3 seconds to load. This can cause you a lot of potential customers. Make sure you optimize the website for speed to keep traffic flowing.


 

If the design layout of your website isn't chosen carefully, it can drive away more than 1/3rd visitors. While designing your website, make sure the color scheme, graphics, and overall layout add to the user experience and are functional. 


 

2. Capitalize on the mobile audience by making your website mobile-friendly:

Over 54% of people browse the internet on smartphones and tablets. This means that if your website is not mobile-friendly or doesn't respond on those devices, you could end up losing half of your consumers. 


 

Here are some adjustments you can make to your website to make it fit for viewing on mobile phones: 


 



  1. Eliminate all flash videos- Most mobile devices don’t support flash videos. 

  2. Use the right size of images and videos to make sure they are visible on the mobile site. 

  3. Make images, buttons, and links tappable for easy access. 

  4. Keep the navigation simple and straightforward & make sure it doesn’t take over the entire screen.